António M. G. Pinheiro, Manuel Sousa Pereira, Helena Sofia Rodrigues. The Influence of Sponsorship on Purchase Intent: Oakley Brand Case Study. In Osvaldo Gervasi, Beniamino Murgante, Sanjay Misra, Chiara Garau, Ivan Blecic, David Taniar, Bernady O. Apduhan, Ana Maria A. C. Rocha, Eufemia Tarantino, Carmelo Maria Torre, editors, Computational Science and Its Applications - ICCSA 2021 - 21st International Conference, Cagliari, Italy, September 13-16, 2021, Proceedings, Part II. Volume 12950 of Lecture Notes in Computer Science, pages 607-621, Springer, 2021. [doi]
Abstract is missing.