Winning in B2B sales in the digital economy: A systematic literature review and the dynamic capabilities approach

Titta Pitman, Jonna Koponen, Anssi Tarkiainen. Winning in B2B sales in the digital economy: A systematic literature review and the dynamic capabilities approach. In Tung X. Bui, editor, 57th Hawaii International Conference on System Sciences, HICSS 2024, Hilton Hawaiian Village Waikiki Beach Resort, Hawaii, USA, January 3-6, 2024. pages 4838-4847, ScholarSpace, 2024. [doi]

Abstract

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