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The Social Media Release as a Corporate Communication Tool for Bloggers

Leyland F. Pitt, Michael Parent, Peter G. Steyn, Pierre R. Berthon, Arthur Money. The Social Media Release as a Corporate Communication Tool for Bloggers. IEEE Trans. Prof. Communication, 54(2):122-132, 2011. [doi]

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Leyland F. Pitt

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Michael Parent

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Peter G. Steyn

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Pierre R. Berthon

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Arthur Money

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