Hasso Plattner. Customer Relationship Management. In August-Wilhelm Scheer, Markus Nüttgens, editors, Electronic Business Engineering, 4. Internationale Tagung Wirtschaftsinformatik, Saarbrücken, 3.-5. März 1999. pages 1, Physica-Verlag, 1999. [doi]
@inproceedings{Plattner99,
title = {Customer Relationship Management},
author = {Hasso Plattner},
year = {1999},
url = {http://aisel.aisnet.org/wi1999/1},
researchr = {https://researchr.org/publication/Plattner99},
cites = {0},
citedby = {0},
pages = {1},
booktitle = {Electronic Business Engineering, 4. Internationale Tagung Wirtschaftsinformatik, Saarbrücken, 3.-5. März 1999},
editor = {August-Wilhelm Scheer and Markus Nüttgens},
publisher = {Physica-Verlag},
}