Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market

Dirk Van den Poel, Jan De Schamphelaere, Geert Wets. Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market. Expert Syst. Appl., 27(1):53-62, 2004. [doi]

Authors

Dirk Van den Poel

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Jan De Schamphelaere

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Geert Wets

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