Dirk Van den Poel, Jan De Schamphelaere, Geert Wets. Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market. Expert Syst. Appl., 27(1):53-62, 2004. [doi]
@article{PoelSW04,
title = {Direct and indirect effects of retail promotions on sales and profits in the do-it-yourself market},
author = {Dirk Van den Poel and Jan De Schamphelaere and Geert Wets},
year = {2004},
doi = {10.1016/j.eswa.2003.12.003},
url = {http://dx.doi.org/10.1016/j.eswa.2003.12.003},
researchr = {https://researchr.org/publication/PoelSW04},
cites = {0},
citedby = {0},
journal = {Expert Syst. Appl.},
volume = {27},
number = {1},
pages = {53-62},
}