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A Holistic Approach to Proximity Marketing

Dimitris Poulopoulos, Athina Kalampogia. A Holistic Approach to Proximity Marketing. In Víctor Méndez Muñoz, Donald Ferguson, Markus Helfert, Claus Pahl, editors, Proceedings of the 9th International Conference on Cloud Computing and Services Science, CLOSER 2019, Heraklion, Crete, Greece, May 2-4, 2019. pages 629-634, SciTePress, 2019. [doi]

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