Marios Pournaris, Habin Lee. How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective. In Toru Ishida, Norman M. Sadeh, Jae Kyu Lee, Federico Casalegno, Wooju Kim, Sohyeong Kim, Sung-Byung Yang, editors, Proceedings of the 18th Annual International Conference on Electronic Commerce - e-Commerce in Smart connected World, ICEC '16, Suwon, Republic of Korea, August 17-19, 2016. ACM, 2016. [doi]
@inproceedings{PournarisL16,
title = {How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective},
author = {Marios Pournaris and Habin Lee},
year = {2016},
doi = {10.1145/2971603.2971630},
url = {http://doi.acm.org/10.1145/2971603.2971630},
researchr = {https://researchr.org/publication/PournarisL16},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 18th Annual International Conference on Electronic Commerce - e-Commerce in Smart connected World, ICEC '16, Suwon, Republic of Korea, August 17-19, 2016},
editor = {Toru Ishida and Norman M. Sadeh and Jae Kyu Lee and Federico Casalegno and Wooju Kim and Sohyeong Kim and Sung-Byung Yang},
publisher = {ACM},
isbn = {978-1-4503-4222-3},
}