How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective - researchr publication related

researchr

You are not signed in
Sign in
Sign up

Marios Pournaris, Habin Lee. How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective. In Toru Ishida, Norman M. Sadeh, Jae Kyu Lee, Federico Casalegno, Wooju Kim, Sohyeong Kim, Sung-Byung Yang, editors, Proceedings of the 18th Annual International Conference on Electronic Commerce - e-Commerce in Smart connected World, ICEC '16, Suwon, Republic of Korea, August 17-19, 2016. ACM, 2016. [doi]

The following publications are possibly variants of this publication:

Brand loyalty in enterprise microblogs: Influence of community commitment, IT habit, and participationHong Zhang, Kem Z. K. Zhang, Matthew K. O. Lee, Feng Feng. itp, 28(2):304-326, 2015. [doi]

runs on WebDSL