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A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

Key Pousttchi, Dietmar G. Wiedemann. A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research. In 2006 International Conference on Mobile Business (ICMB 2006), 26-27 June 2006, Copenhagen, Denmark. pages 1, IEEE Computer Society, 2006. [doi]

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Key Pousttchi

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Dietmar G. Wiedemann

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