Table of Contents

• Foreword [doi]
• Preface [doi]
• A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study ResearchKey Pousttchi, Dietmar G. Wiedemann. 1 [doi]
• Mobile Advertising Effectiveness: an Exploratory StudyDimitris Drossos, George M. Giaglis. 2 [doi]
• How do consumers react to mobile marketing?Kristina Heinonen, Tore Strandvik. 3 [doi]
• Card-based Macropayment for Mobile PhonesPhilip Garner, Reuben Edwards, Paul Coulton. 4 [doi]
• Individual Tariffs for Mobile Services: Theoretical Framework and a Computational Case in Mobile MusicHong Chen, Louis-François Pau. 5 [doi]
• A Systematic Approach to Explain the Delayed Deployment of Mobile Payments in SwitzerlandJan Ondrus, Yves Pigneur. 6 [doi]
• Using Conceptual Modeling and Value Analysis to Identify Sustainable m>Business Models in Industrial ServicesJesper Thestrup, Trine F. Sorensen, Mauro De Bona. 7 [doi]
• Mobile Technologies and the Value Chain: Participants, Activities and Value CreationConstantinos Coursaris, Khaled Hassanein, Milena M. Head. 8 [doi]
• A SME-friendly framework for the provision of mobile servicesMichael Decker, Gunther Schiefer, Rebecca Bulander. 9 [doi]
• Understanding Effects and Determinants of Mobile Support Tools: A Usability-Centered Field Study on IT Service TechniciansKey Pousttchi, Bettina Thurnher. 10 [doi]
• The Fit between Mobile Task and Mobile Work Support: A Theoretical FrameworkYufei Yuan, Wuping Zheng. 11 [doi]
• Collaboration using Mobile Technologies (MCTs): When is it essential?Damon E. Campbell, Saonee Sarker, Joseph S. Valacich. 12 [doi]
• IMS in a Bottle : Initial Experiences from an OpenSER-based Prototype Implementation of the 3GPP IP Multimedia SubsystemJoachim Fabini, Norbert Jordan, Peter Reichl, Alexander Poropatich, Rainer Huber. 13 [doi]
• E-Pass Using DRM in Symbian v8 OS and TrustZone : Securing Vital Data on Mobile DevicesWan Huzaini Wan Hussin, Reuben Edwards, Paul Coulton. 14 [doi]
• Comparing business models for multimedia content distribution platformsPieter Ballon, Michaël Van Bossuyt. 15 [doi]
• Traveling from B2B to B2C: Piloting a Moblog Service for TouristsPetteri Repo, Kaarina Hyvönen, Mika Saastamoinen. 16 [doi]
• Developing Personal Network Business ModelsDan Saugstrup, Anders Henten. 17 [doi]
• Give me a mobile phone, and I will work harder! Assessing the value of mobile technologies in organizations : an exploratory researchHenri Isaac, Aurélie Leclercq. 18 [doi]
• Mobile Organic Certification (MobiCert) - A theoretical foundation for a practical projectNhiem Lu, Paula M. C. Swatman. 19 [doi]
• Mobile Technology as an Enabler of Organizational AgilityVlad Krotov, Iris A. Junglas. 20 [doi]
• An Exploration on Mobile Social Networking: Dodgeball as a Case in PointNina D. Ziv, Bala Mulloth. 21 [doi]
• Lessons in business model development from early mobile Internet services in JapanToshihiko Yamakami. 22 [doi]
• From Hype to Reality: A Case Study on the Evolution of the Swiss WISP IndustryGiovanni Camponovo, Yves Pigneur. 23 [doi]
• Service Oriented Design Methodologies for Mobile ApplicationsIgor Hawryszkiewycz, Robert Steele. 24 [doi]
• Mutual Authentication and Key Agreement for GSMK. Phani Kumar, G. Shailaja, A. Kavitha, Ashutosh Saxena. 25 [doi]
• Investigation of Proposed Applications for LBS Enabled Mobile HandsetsMatthew McMahon, Chris Steketee. 26 [doi]
• Application of A Remote Surveillance System with Mobile Phone-Enhanced User InterfaceYoshiro Imai, Yuichi Sugiue, Yukio Hori, Shin ichi Masuda. 27 [doi]
• Mobile Computing instead of paper based documentation in German RheumatologyJutta G. Richter, Mirco Nixdorf, Tobias Koch, Matthias Schneider, Arnd Becker, Robert Monser. 28 [doi]
• Personal Heart Monitoring and Rehabilitation System using Smart PhonesPeter Leijdekkers, Valérie Gay. 29 [doi]
• Generating User Interfaces from CDISC ODM for Mobile DevicesGuido M. de Melo, Jürgen Nagler-Ihlein, Michael Weber. 30 [doi]
• Unwired Collective Action: Motivations of Wireless Community ParticipantsMaria Bina, George M. Giaglis. 31 [doi]
• New Mobile Technologies: Sustaining or Disruptive?Su-En Tan, Anders Henten. 32 [doi]
• An Expert Model on Barriers to Implement Mobile Data ServicesMartin Steinert. 33 [doi]
• The Emerging Ethics of Humancentric GPS Tracking and MonitoringKatina Michael, Andrew McNamee, M. G. Michael. 34 [doi]
• Am I Disturbing You? : A Research Model for Investigating the Use of Mobile Phones in Social SettingsRobert C. Nickerson, Henri Isaac. 35 [doi]
• Personality Traits and Privacy Perceptions: An Empirical Study in the Context of Location-Based ServicesIris A. Junglas, Christiane Spitzmüller. 36 [doi]
• Mobile advertising in the eyes of retailers and consumers - empirical evidence from a real-life experimentHanna Komulainen, Annu Ristola, Johanna Still. 37 [doi]
• The two-sided coin of innovative mobile telecommunication marketLucia Marchegiani. 38 [doi]
• me-Commerce: An Infrastructure for Personal Predictive Mobile CommerceAndreas Komninos, Peter Barrie, Julian Newman, Stuart Landsburgh. 39 [doi]
• Exploring the Critical Success Factors for Mobile CommerceHaiqi Feng, Tamara Hoegler, Wolffried Stucky. 40 [doi]
• Adoption Factors of Mobile ServicesBanu Kargin, Nuri Basoglu. 41 [doi]
• Mobile Broadband Race: Friend or Foe?Chor Min Tan, Chin Chin Wong. 42 [doi]
• From Macedonia to Mauritius: New Trajectories in Wireless Broadband DevelopmentBojan Angelov, Bharat Rao. 43 [doi]
• Will Mobiles Dream of Electric Sheep? Expectations of the New Generation of Mobile Users: Misfits with Practice and Research.Paul Fox, Davar Rezania, Jonathan Wareham, Ellen Christiaanse. 44 [doi]
• Mobile Advertising: a Framework for the Appraisal of the CampaignsAndrea Rangone, Filippo Renga. 45
• The Swedish Mobile Internet: A Study of Entrepreneurship during 1998-2005Carl Sandstrom, Tori Yu-wen Huang, Stefan Sanz-Velasco, Sven Lindmark. 46