A Multidimensional Approach to Product Advertisement in the Virtual Retail Environment

Katherine C. Pramataris, Dimitris A. Papakiriakopoulos, Thodoris Motsios, Georgios I. Doukidis. A Multidimensional Approach to Product Advertisement in the Virtual Retail Environment. In Proceedings of the 8th European Conference on Information Systems, Trends in Information and Communication Systems for the 21st Century, ECIS 2000, Vienna, Austria, July 3-5, 2000. pages 1059-1065, 2000. [doi]

Authors

Katherine C. Pramataris

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Dimitris A. Papakiriakopoulos

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Thodoris Motsios

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Georgios I. Doukidis

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