Ashutosh Prasad, Suresh P. Sethi. Integrated marketing communications in markets with uncertainty and competition. Automatica, 45(3):601-610, 2009. [doi]
@article{PrasadS09,
title = {Integrated marketing communications in markets with uncertainty and competition},
author = {Ashutosh Prasad and Suresh P. Sethi},
year = {2009},
doi = {10.1016/j.automatica.2008.09.018},
url = {http://dx.doi.org/10.1016/j.automatica.2008.09.018},
researchr = {https://researchr.org/publication/PrasadS09},
cites = {0},
citedby = {0},
journal = {Automatica},
volume = {45},
number = {3},
pages = {601-610},
}