Competing or aiming to be average?: normification as a means of engaging digital volunteers

Chris Preist, Elaine Massung, David Coyle. Competing or aiming to be average?: normification as a means of engaging digital volunteers. In Susan R. Fussell, Wayne G. Lutters, Meredith Ringel Morris, Madhu Reddy, editors, Computer Supported Cooperative Work, CSCW '14, Baltimore, MD, USA, February 15-19, 2014. pages 1222-1233, ACM, 2014. [doi]

@inproceedings{PreistMC14,
  title = {Competing or aiming to be average?: normification as a means of engaging digital volunteers},
  author = {Chris Preist and Elaine Massung and David Coyle},
  year = {2014},
  doi = {10.1145/2531602.2531615},
  url = {http://doi.acm.org/10.1145/2531602.2531615},
  researchr = {https://researchr.org/publication/PreistMC14},
  cites = {0},
  citedby = {0},
  pages = {1222-1233},
  booktitle = {Computer Supported Cooperative Work, CSCW '14, Baltimore, MD, USA, February 15-19, 2014},
  editor = {Susan R. Fussell and Wayne G. Lutters and Meredith Ringel Morris and Madhu Reddy},
  publisher = {ACM},
  isbn = {978-1-4503-2540-0},
}