Chris Preist, Elaine Massung, David Coyle. Competing or aiming to be average?: normification as a means of engaging digital volunteers. In Susan R. Fussell, Wayne G. Lutters, Meredith Ringel Morris, Madhu Reddy, editors, Computer Supported Cooperative Work, CSCW '14, Baltimore, MD, USA, February 15-19, 2014. pages 1222-1233, ACM, 2014. [doi]
Abstract is missing.