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Organizing International Service Management: The Case of M-BETA

Michael Prilla, Michael Schermann, Ute Reuter, Thomas Herrmann, Helmut Krcmar, Wolfgang Burr. Organizing International Service Management: The Case of M-BETA. In Tilo Böhmann, Wolfgang Burr, Thomas Herrmann, Helmut Krcmar, editors, Implementing International Services. Gabler Research, pages 213-227, Gabler, 2012. [doi]

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