Florian Probst. Predicting Users' Future Level of Communication Activity in Online Social Networks: A First Step towards More Advertising Effectiveness. In Vallabh Sambamurthy, Mohan Tanniru, editors, A Renaissance of Information Technology for Sustainability and Global Competitiveness. 17th Americas Conference on Information Systems, AMCIS 2011, Detroit, Michigan, USA, August 4-8 2011. Association for Information Systems, 2011. [doi]
@inproceedings{Probst11-1,
title = {Predicting Users' Future Level of Communication Activity in Online Social Networks: A First Step towards More Advertising Effectiveness},
author = {Florian Probst},
year = {2011},
url = {http://aisel.aisnet.org/amcis2011_submissions/39},
researchr = {https://researchr.org/publication/Probst11-1},
cites = {0},
citedby = {0},
booktitle = {A Renaissance of Information Technology for Sustainability and Global Competitiveness. 17th Americas Conference on Information Systems, AMCIS 2011, Detroit, Michigan, USA, August 4-8 2011},
editor = {Vallabh Sambamurthy and Mohan Tanniru},
publisher = {Association for Information Systems},
}