Direct Selling, Reselling, or Agency Selling? Manufacturer's Online Distribution Strategies and Their Impact

Xujin Pu, Shuxing Sun, Jing Shao. Direct Selling, Reselling, or Agency Selling? Manufacturer's Online Distribution Strategies and Their Impact. Int. J. Electronic Commerce, 24(2):232-254, 2020. [doi]

Authors

Xujin Pu

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Shuxing Sun

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Jing Shao

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