Direct Selling, Reselling, or Agency Selling? Manufacturer's Online Distribution Strategies and Their Impact

Xujin Pu, Shuxing Sun, Jing Shao. Direct Selling, Reselling, or Agency Selling? Manufacturer's Online Distribution Strategies and Their Impact. Int. J. Electronic Commerce, 24(2):232-254, 2020. [doi]

Abstract

Abstract is missing.