Large Scale Evaluation of an Adaptive E-Advertising User Model

Alaa A. Qaffas, Alexandra I. Cristea. Large Scale Evaluation of an Adaptive E-Advertising User Model. In Mohammad S. Obaidat, Pascal Lorenz, editors, E-Business and Telecommunications - 12th International Joint Conference, ICETE 2015, Colmar, France, July 20-22, 2015, Revised Selected Papers. Volume 585 of Communications in Computer and Information Science, pages 137-157, Springer, 2015. [doi]

Abstract

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