The impact of users' characteristics on customer lifetime value raising: evidence from mobile data service in China

Jia Yin Qi, Qi-Xing Qu, Yong-Pin Zhou, Lei Li. The impact of users' characteristics on customer lifetime value raising: evidence from mobile data service in China. Information Technology and Management, 16(4):273-290, 2015. [doi]

Authors

Jia Yin Qi

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Qi-Xing Qu

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Yong-Pin Zhou

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Lei Li

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