The impact of users' characteristics on customer lifetime value raising: evidence from mobile data service in China

Jia Yin Qi, Qi-Xing Qu, Yong-Pin Zhou, Lei Li. The impact of users' characteristics on customer lifetime value raising: evidence from mobile data service in China. Information Technology and Management, 16(4):273-290, 2015. [doi]

@article{QiQZL15,
  title = {The impact of users' characteristics on customer lifetime value raising: evidence from mobile data service in China},
  author = {Jia Yin Qi and Qi-Xing Qu and Yong-Pin Zhou and Lei Li},
  year = {2015},
  doi = {10.1007/s10799-014-0200-6},
  url = {http://dx.doi.org/10.1007/s10799-014-0200-6},
  researchr = {https://researchr.org/publication/QiQZL15},
  cites = {0},
  citedby = {0},
  journal = {Information Technology and Management},
  volume = {16},
  number = {4},
  pages = {273-290},
}