Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study

Jia Yin Qi, Yong-Pin Zhou, Wen-Jing Chen, Qi-Xing Qu. Are customer satisfaction and customer loyalty drivers of customer lifetime value in mobile data services: a comparative cross-country study. Information Technology and Management, 13(4):281-296, 2012. [doi]

Abstract

Abstract is missing.