Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming

Tyreal Yizhou Qian, Bo Yu, Robbie Matz, Lei Luo, Chenglong Xu. Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming. Telematics and Informatics, 85:102062, November 2023. [doi]

Authors

Tyreal Yizhou Qian

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Bo Yu

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Robbie Matz

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Lei Luo

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Chenglong Xu

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