Tyreal Yizhou Qian, Bo Yu, Robbie Matz, Lei Luo, Chenglong Xu. Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming. Telematics and Informatics, 85:102062, November 2023. [doi]
@article{QianYMLX23,
title = {Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming},
author = {Tyreal Yizhou Qian and Bo Yu and Robbie Matz and Lei Luo and Chenglong Xu},
year = {2023},
month = {November},
doi = {10.1016/j.tele.2023.102062},
url = {https://doi.org/10.1016/j.tele.2023.102062},
researchr = {https://researchr.org/publication/QianYMLX23},
cites = {0},
citedby = {0},
journal = {Telematics and Informatics},
volume = {85},
pages = {102062},
}