Rui Qin, Yong Yuan, Fei-Yue Wang. Optimizing the revenue for ad exchanges in header bidding advertising markets. In 2017 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2017, Banff, AB, Canada, October 5-8, 2017. pages 432-437, IEEE, 2017. [doi]
@inproceedings{QinYW17-0,
title = {Optimizing the revenue for ad exchanges in header bidding advertising markets},
author = {Rui Qin and Yong Yuan and Fei-Yue Wang},
year = {2017},
doi = {10.1109/SMC.2017.8122643},
url = {https://doi.org/10.1109/SMC.2017.8122643},
researchr = {https://researchr.org/publication/QinYW17-0},
cites = {0},
citedby = {0},
pages = {432-437},
booktitle = {2017 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2017, Banff, AB, Canada, October 5-8, 2017},
publisher = {IEEE},
isbn = {978-1-5386-1645-1},
}