Optimizing the revenue for ad exchanges in header bidding advertising markets

Rui Qin, Yong Yuan, Fei-Yue Wang. Optimizing the revenue for ad exchanges in header bidding advertising markets. In 2017 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2017, Banff, AB, Canada, October 5-8, 2017. pages 432-437, IEEE, 2017. [doi]

Abstract

Abstract is missing.