Rui Qin, Yong Yuan, Fei-Yue Wang, Juanjuan Li. Analyzing the Segmentation Granularity of RTB Advertising Markets: A Computational Experiment Approach. In Xichun Zhang, Maosong Sun, Zhenyu Wang, Xuanjing Huang, editors, Social Media Processing - 4th National Conference, SMP 2015, Guangzhou, China, November 16-17, 2015, Proceedings. Volume 568 of Communications in Computer and Information Science, pages 217-224, Springer, 2015. [doi]
@inproceedings{QinYWL15,
title = {Analyzing the Segmentation Granularity of RTB Advertising Markets: A Computational Experiment Approach},
author = {Rui Qin and Yong Yuan and Fei-Yue Wang and Juanjuan Li},
year = {2015},
doi = {10.1007/978-981-10-0080-5_21},
url = {https://doi.org/10.1007/978-981-10-0080-5_21},
researchr = {https://researchr.org/publication/QinYWL15},
cites = {0},
citedby = {0},
pages = {217-224},
booktitle = {Social Media Processing - 4th National Conference, SMP 2015, Guangzhou, China, November 16-17, 2015, Proceedings},
editor = {Xichun Zhang and Maosong Sun and Zhenyu Wang and Xuanjing Huang},
volume = {568},
series = {Communications in Computer and Information Science},
publisher = {Springer},
isbn = {978-981-10-0080-5},
}