Ping Qiu, Zhao Cai, Hing Kai Chan, Xiangtianrui Kong, Ye Shi. Disentangling the Impact of Bidding Price on Click-through Rate and Product Sales in E-commerce Search Advertising. In Patrick Chau, Jack Jing, Mikko T. Siponen, Andrew Burton-Jones, Chuan-Hoo Tan, Bo Sophia Xiao, editors, 27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023. pages 125, 2023. [doi]
Abstract is missing.