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Does Social Commerce Work in Yelp? An Empirical Analysis of Impacts of Social Relationship on the Purchase Decision-making

Jiangtao Qiu, Yinghong Li, Zhangxi Lin. Does Social Commerce Work in Yelp? An Empirical Analysis of Impacts of Social Relationship on the Purchase Decision-making. In Masaaki Hirano, Michael D. Myers, Kyoichi Kijima, Motonari Tanabu, Dai Senoo, editors, 22nd Pacific Asia Conference on Information Systems, PACIS 2018, Yokohama, Japan, June 26-30, 2018. pages 16, 2018. [doi]

Authors

Jiangtao Qiu

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Yinghong Li

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Zhangxi Lin

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