Lingyun Qiu, Weiquan Wang. The Effects Of Message Order And Information Chunking On eWOM Persuasion. In Peter B. Seddon, Shirley Gregor, editors, Pacific Asia Conference on Information Systems, PACIS 2011: Quality Research in Pacific Asia, Brisbane, Queensland, Australia, 7-11 July 2011. pages 151, Queensland University of Technology, 2011. [doi]
@inproceedings{QiuW11-0,
title = {The Effects Of Message Order And Information Chunking On eWOM Persuasion},
author = {Lingyun Qiu and Weiquan Wang},
year = {2011},
url = {http://aisel.aisnet.org/pacis2011/151},
researchr = {https://researchr.org/publication/QiuW11-0},
cites = {0},
citedby = {0},
pages = {151},
booktitle = {Pacific Asia Conference on Information Systems, PACIS 2011: Quality Research in Pacific Asia, Brisbane, Queensland, Australia, 7-11 July 2011},
editor = {Peter B. Seddon and Shirley Gregor},
publisher = {Queensland University of Technology},
isbn = {978-1-86435-644-1},
}