The Effects Of Message Order And Information Chunking On eWOM Persuasion

Lingyun Qiu, Weiquan Wang. The Effects Of Message Order And Information Chunking On eWOM Persuasion. In Peter B. Seddon, Shirley Gregor, editors, Pacific Asia Conference on Information Systems, PACIS 2011: Quality Research in Pacific Asia, Brisbane, Queensland, Australia, 7-11 July 2011. pages 151, Queensland University of Technology, 2011. [doi]

Abstract

Abstract is missing.