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The Persuasive Impact of Emoticons in Online Word-of-Mouth Communication

Lingyun Qiu, Weiquan Wang, Jun Pang, Zhenhui Jack Jiang. The Persuasive Impact of Emoticons in Online Word-of-Mouth Communication. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 122, 2016. [doi]

Authors

Lingyun Qiu

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Weiquan Wang

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Jun Pang

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Zhenhui Jack Jiang

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