Lingyun Qiu, Weiquan Wang, Jun Pang, Zhenhui Jack Jiang. The Persuasive Impact of Emoticons in Online Word-of-Mouth Communication. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 122, 2016. [doi]
@inproceedings{QiuWPJ16,
title = {The Persuasive Impact of Emoticons in Online Word-of-Mouth Communication},
author = {Lingyun Qiu and Weiquan Wang and Jun Pang and Zhenhui Jack Jiang},
year = {2016},
url = {http://aisel.aisnet.org/pacis2016/122},
researchr = {https://researchr.org/publication/QiuWPJ16},
cites = {0},
citedby = {0},
pages = {122},
booktitle = {20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016},
editor = {Ting-Peng Liang and Shin-Yuan Hung and Patrick Y. K. Chau and She-I Chang},
isbn = {9789860491029},
}