Mobile Phones and Outdoor Advertising: Measurable Advertising

Daniele Quercia, Giusy Di Lorenzo, Francesco Calabrese, Carlo Ratti. Mobile Phones and Outdoor Advertising: Measurable Advertising. IEEE Pervasive Computing, 10(2):28-36, 2011. [doi]

Authors

Daniele Quercia

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Giusy Di Lorenzo

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Francesco Calabrese

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Carlo Ratti

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