Daniele Quercia, Giusy Di Lorenzo, Francesco Calabrese, Carlo Ratti. Mobile Phones and Outdoor Advertising: Measurable Advertising. IEEE Pervasive Computing, 10(2):28-36, 2011. [doi]
@article{QuerciaLCR11,
title = {Mobile Phones and Outdoor Advertising: Measurable Advertising},
author = {Daniele Quercia and Giusy Di Lorenzo and Francesco Calabrese and Carlo Ratti},
year = {2011},
doi = {10.1109/MPRV.2011.15},
url = {http://doi.ieeecomputersociety.org/10.1109/MPRV.2011.15},
tags = {mobile},
researchr = {https://researchr.org/publication/QuerciaLCR11},
cites = {0},
citedby = {0},
journal = {IEEE Pervasive Computing},
volume = {10},
number = {2},
pages = {28-36},
}