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Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel. Optimizing relevance and revenue in ad search: a query substitution approach. In Sung-Hyon Myaeng, Douglas W. Oard, Fabrizio Sebastiani, Tat-Seng Chua, Mun-Kew Leong, editors, Proceedings of the 31st Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2008, Singapore, July 20-24, 2008. pages 403-410, ACM, 2008. [doi]

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