Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, Evgeniy Gabrilovich, Vanja Josifovski, Lance Riedel. Optimizing relevance and revenue in ad search: a query substitution approach. In Sung-Hyon Myaeng, Douglas W. Oard, Fabrizio Sebastiani, Tat-Seng Chua, Mun-Kew Leong, editors, Proceedings of the 31st Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2008, Singapore, July 20-24, 2008. pages 403-410, ACM, 2008. [doi]
@inproceedings{RadlinskiBCGJR08, title = {Optimizing relevance and revenue in ad search: a query substitution approach}, author = {Filip Radlinski and Andrei Z. Broder and Peter Ciccolo and Evgeniy Gabrilovich and Vanja Josifovski and Lance Riedel}, year = {2008}, doi = {10.1145/1390334.1390404}, url = {http://doi.acm.org/10.1145/1390334.1390404}, tags = {optimization, search, systematic-approach}, researchr = {https://researchr.org/publication/RadlinskiBCGJR08}, cites = {0}, citedby = {0}, pages = {403-410}, booktitle = {Proceedings of the 31st Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2008, Singapore, July 20-24, 2008}, editor = {Sung-Hyon Myaeng and Douglas W. Oard and Fabrizio Sebastiani and Tat-Seng Chua and Mun-Kew Leong}, publisher = {ACM}, isbn = {978-1-60558-164-4}, }