Ana Radovanovic, William D. Heavlin. Risk-aware revenue maximization in display advertising. In Alain Mille, Fabien L. Gandon, Jacques Misselis, Michael Rabinovich, Steffen Staab, editors, Proceedings of the 21st World Wide Web Conference 2012, WWW 2012, Lyon, France, April 16-20, 2012. pages 91-100, ACM, 2012. [doi]
Abstract is missing.