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Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia

Nor Azim Ahmad Radzi, Amran Harun, T. Ramayah, Abdul Wahid Mohd Kassim, Jaratin Lily. Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia. Telematics and Informatics, 35(7):1980-1993, 2018. [doi]

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Nor Azim Ahmad Radzi

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Amran Harun

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T. Ramayah

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Abdul Wahid Mohd Kassim

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Jaratin Lily

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