Nor Azim Ahmad Radzi, Amran Harun, T. Ramayah, Abdul Wahid Mohd Kassim, Jaratin Lily. Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia. Telematics and Informatics, 35(7):1980-1993, 2018. [doi]
@article{RadziHRKL18,
title = {Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia},
author = {Nor Azim Ahmad Radzi and Amran Harun and T. Ramayah and Abdul Wahid Mohd Kassim and Jaratin Lily},
year = {2018},
doi = {10.1016/j.tele.2018.07.002},
url = {https://doi.org/10.1016/j.tele.2018.07.002},
researchr = {https://researchr.org/publication/RadziHRKL18},
cites = {0},
citedby = {0},
journal = {Telematics and Informatics},
volume = {35},
number = {7},
pages = {1980-1993},
}