Omid Rafieian. Optimizing User Engagement Through Adaptive Ad Sequencing. Marketing Science, 42(5):910-933, September 2023. [doi]
@article{Rafieian23-0, title = {Optimizing User Engagement Through Adaptive Ad Sequencing}, author = {Omid Rafieian}, year = {2023}, month = {September}, doi = {10.1287/mksc.2022.1423}, url = {https://doi.org/10.1287/mksc.2022.1423}, researchr = {https://researchr.org/publication/Rafieian23-0}, cites = {0}, citedby = {0}, journal = {Marketing Science}, volume = {42}, number = {5}, pages = {910-933}, }