Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment? - researchr publication authors

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Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah. Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?. J. Enterprise Inf. Management, 35(2):455-480, 2022. [doi]

This author has not been identified. Look up 'Muhammad Sabbir Rahman' in GoogleThis author has not been identified. Look up 'Md Afnan Hossain' in GoogleThis author has not been identified. Look up 'Fadi Abdel Muniem Abdel Fattah' in Google

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