Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah. Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?. J. Enterprise Inf. Management, 35(2):455-480, 2022. [doi]
@article{RahmanHF22,
title = {Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment?},
author = {Muhammad Sabbir Rahman and Md Afnan Hossain and Fadi Abdel Muniem Abdel Fattah},
year = {2022},
doi = {10.1108/JEIM-05-2020-0185},
url = {https://doi.org/10.1108/JEIM-05-2020-0185},
researchr = {https://researchr.org/publication/RahmanHF22},
cites = {0},
citedby = {0},
journal = {J. Enterprise Inf. Management},
volume = {35},
number = {2},
pages = {455-480},
}