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Mediating impact of fan-page engagement on social media connectedness and followers purchase intention

Zoha Rahman, Sedigheh Moghavvemmi, Kumaran Suberamanaian, Hasmah Zanuddin, Hairul Nizam Bin Md Nasir. Mediating impact of fan-page engagement on social media connectedness and followers purchase intention. Online Information Review, 42(7):1082-1105, 2018. [doi]

Authors

Zoha Rahman

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Sedigheh Moghavvemmi

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Kumaran Suberamanaian

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Hasmah Zanuddin

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Hairul Nizam Bin Md Nasir

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