Mediating impact of fan-page engagement on social media connectedness and followers purchase intention

Zoha Rahman, Sedigheh Moghavvemmi, Kumaran Suberamanaian, Hasmah Zanuddin, Hairul Nizam Bin Md Nasir. Mediating impact of fan-page engagement on social media connectedness and followers purchase intention. Online Information Review, 42(7):1082-1105, 2018. [doi]

Abstract

Abstract is missing.