Matthias G. Raith, Thorsten Staak, Helge M. Wilker. A Decision-Analytic Approach to Blue-Ocean Strategy Development. In Jörg Kalcsics, Stefan Nickel, editors, Operations Research, Proceedings 2007, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Saarbrücken, September 5-7, 2007. pages 225-229, Springer, 2007. [doi]
@inproceedings{RaithSW07,
title = {A Decision-Analytic Approach to Blue-Ocean Strategy Development},
author = {Matthias G. Raith and Thorsten Staak and Helge M. Wilker},
year = {2007},
doi = {10.1007/978-3-540-77903-2_35},
url = {http://dx.doi.org/10.1007/978-3-540-77903-2_35},
tags = {systematic-approach},
researchr = {https://researchr.org/publication/RaithSW07},
cites = {0},
citedby = {0},
pages = {225-229},
booktitle = {Operations Research, Proceedings 2007, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Saarbrücken, September 5-7, 2007},
editor = {Jörg Kalcsics and Stefan Nickel},
publisher = {Springer},
isbn = {978-3-540-77902-5},
}