Matthias G. Raith, Thorsten Staak, Helge M. Wilker. A Decision-Analytic Approach to Blue-Ocean Strategy Development. In Jörg Kalcsics, Stefan Nickel, editors, Operations Research, Proceedings 2007, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Saarbrücken, September 5-7, 2007. pages 225-229, Springer, 2007. [doi]
Abstract is missing.