K. Pushpa Raj, B. Shyamala Devi. Investor's Perception Towards Mutual Fund Investing on the Rise of Digitalization in Indian Mutual Fund Industry. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Nripendra P. Rana, editors, Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation - IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT 2020, Tiruchirappalli, India, December 18-19, 2020, Proceedings, Part I. Volume 617 of IFIP Advances in Information and Communication Technology, pages 553-560, Springer, 2020. [doi]
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