Factors Influencing Consumer Responses to Marketing Gamification

Bhupesh Raj, Deepak Gupta. Factors Influencing Consumer Responses to Marketing Gamification. In 2018 International Conference on Advances in Computing, Communications and Informatics, ICACCI 2018, Bangalore, India, September 19-22, 2018. pages 1538-1542, IEEE, 2018. [doi]

References

No references recorded for this publication.

Cited by

No citations of this publication recorded.